To stand out among a sea of choices on the shelves, wine brands must add a wow-factor to their labels. Leading print technology supplier ROTOCON urge wine brands to attend this year’s Propak Cape to experience the extraordinary label printing and embellishment prowess of its range of state-of-the-art printing technology.
Taking place at the Cape Town International Conference Centre (CTICC) from 24-26 October, Propak Cape will shine a spotlight on the latest trends across the packaging, food processing, plastics, print, labelling, and wine and olive oil production industries.
Visitors will see the latest in sustainability focussed packaging solutions; from packaging production to integrated packaging printing. ROTOCON is set to make its highly-anticipated debut at this print and packaging expo.
Wine labelling – much like the liquid encapsulated within – is a science. There’s a premium on diversity, and in most cases, the wine label impacts the sale. Requiring fast design and production turnaround with new looks, colours, shapes and materials, wine labelling is the latest market segment to optimise the capabilities of digital printing.
At ROTOCON’s stand (A12), wine brands will get to experience a range of label printing and embellishment possibilities to help your labels stand out in a crowded category. The star of the show, the SCREEN Truepress Jet L350 UV SAI will take centre stage with a live demo, giving visitors a glimpse into the extraordinary capabilities of this machine when it comes to label printing and embellishments.
According to group CEO Michael Aengenvoort, the Propak tradeshow offers an effective means of marketing ROTOCON’s range of printing equipment and technology. He extends an invite to wine industry role-players and decision-makers to witness the aptitude of the SCREEN Truepress Jet L350UV SAI. ‘We would like to encourage wine brands to come down to the show and not only learn about all the ins and outs of digital printing, but also experience the value of high-quality label printing and embellishments first-hand.’
Today’s consumers make their purchase decision in seconds, largely based on label design. The label must not only stand out on the shelf but also make an emotional connection with the consumer. Quality printing is key to making this happen. Wine label designs trend towards richer, thicker uncoated paper stocks and an increasing number of tactile features such as embossing, debossing, foil stamping and screen high builds. Michael says the SCREEN Truepress Jet L350 UV SAI allow wine brands to achieve a high appearance value that goes beyond product quality. It’s no surprise that in 2021 an EDP (European Digital Press Association) jury voted this machine as ‘Best Label Printer’ for its ease-of-use thanks to its excellent software as well as its improved quality and speed.
‘If you’re a wine brand looking to improve the quality of, and adorn your label, we recommend using a PSP (print service supplier) that has the power of a SCREEN Truepress Jet L350 UV SAI in his arsenal,’ enthuses Michael. ‘In fact, you should insist on it.’ But don’t take our word for it. Head down to Propak Cape for a first-hand demonstration of this digital press that’s bound to add that X-factor to your labels. We can’t wait to meet you on our stand, and we welcome all your label queries and requirements.’
PDF of article»» as featured in WineLand Magazine
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